Alejandro Cárdenas Eychenne

Alejandro is the Head of the IP Department of the Firm and oversees all enforcement matters. The Firm benefits from his more than 20 years of experience in IP. Alejandro is one of the top ranked IP litigators in Mexico (WTR1000 Rankings 2017). Recent high profile cases include an IP infringement case in the oil & gas industry and an infringement case involving trade dress and design rights for a pharmaceutical company. His clients appreciate his success rate in contentious matters (over 75%) but also come to him for his ability to understand their business expectations. He works with his team to provide strategic advice on IP portfolio management, ensuring his clients' IP rights have the broadest protection and the narrowest possibility of being challenged. Alejandro has an international perspective, being involved in international committees and task forces and holding an LL.M. in IP from the University of Alicante, Spain.

Areas of Expertise

IP Practice: Intellectual Property Laws and Treaties; Industrial Property Law; Author's Rights Law; Trademarks; Trademark Registrations; Trademark Prosecution; International Trademark Registrations; Integration of Trademark Portfolios, both national and international; Commercial Slogans; Patents; Patent Prosecution; Patent Litigation; Industrial Designs; Utility Models; Author's Rights or Copyrights; Administrative Litigation; Intellectual Property Litigation and Enforcement; Industrial Property Litigation and Enforcement; Industrial Property Infringement cases; Patent Litigation and Enforcement; Trademark Litigation and Enforcement; Copyright Infringement; Copyright Enforcement; Software Litigation; Entertainment Law; Franchises and Technology Transfers; Anticounterfeiting; Anticounterfeiting Actions; Anticounterfeiting Strategy; Unfair Competition Actions; Plant Variety Litigation; Amparo.